It is a fact that E-Commerce sites lose almost half of their potential sales because users cannot navigate the site easily. This cannot be stressed enough. We all think that the more sophisticated our site is, the more it will appeal to users... Guess again. Take a look at Yahoo.com, Google.com or Ebay.com, just to get an idea of how simple your site should be. The easier a user can find his way around, the better your conversion will be so long as you have the back-end in place. All too often websites are either designed so that they are pretty to look at and full of impressive features, or are too generic and lacking professionalism. What these websites have in common is that they fail in the single most important aspect: to meet the needs of the customer. It is surprising to see how many sites omit vital information or lack a clear site navigation. For Example: