Gaining top search positions for your chosen search words and phrases has
become more and more competitive, as search engine optimization firms use new,
more effective techniques to place their large clients.
Small businesses need every possible advantage to gain visibility on search
engines.
This is becoming more costly as new paid-inclusion programs are launched by
each of the major search engines.
To rank well on any search engine, it's critical to use the basic techniques
of appropriate content and page architecture to provide search spiders with
indexing and ranking scorecards.
We all know by now that meta tags are important.
Most of us know that using keywords liberally in body text and creating
descriptive hypertext links within body copy is helpful.
Most of us know that using keywords in text-based page navigation links
increases ranking and improves your score at major search engines.
For a concise overview of this information for new webmasters, visit
WebSite101.
But suppose you are doing all of the important items and still need that
extra edge required to gain visibility in the engines. Here are a few techniques
to help tip the scales in your favor.
Gain link listings from large, targeted high-traffic sites
that are complementary to your business. Sometimes a listing in this type of
directory is well worth the cost of entry.
One such directory is the small-business section of
Business.com. A fee of $199 (U.S.) will gain your company
dramatic link relevancy increases in Google and its search partners.
Specialists should consider sites appropriate to their professional
categories. For example, try getting a free link in your subject category at
About.com.